Hello Can you please help me to discuss strategic direction of William Hill Plc over the last 5 years which include: Mission and Vision statements

Hello
Can you please help me to discuss strategic direction of William Hill Plc over the last 5 years which include:

Mission and Vision statements (using SMART)
Overall target market( should using porter’s diamond)
Strategic choices ( corporate and business strategies )
strategic and financial goals/ objectives ( Debt & E)
evaluate the strategies adopted by William Hills ( advantage and disadvantages)

applying some models such ashridge model, BCG, life Cycle, Ansoft’s matrix, types of diversification, porter generic strategy, 6 sigma, CSF, BSC, Bendmarking or KPI
please the discussion is around 1000 words with references.
Thank you so much
Tuan