Online University Degrees
“Distance learning” is a growth business with an increasing number of accredited universities adding new online degrees to their offerings every year. However, prospective employers often value these degrees little more than the “mail-order degree” variety. University administrators would like to bring in additional revenue but without compromising their degree’s integrity or cannibalizing their traditional student base.
a. Use news.google.com to find and read three articles about successful online degree programs. What are the key elements for success mentioned in the articles?
b. Prepare a SWOT analysis describing this business opportunity for your university’s administration.
c. What sorts of concerns might the faculty have about an online degree program? What steps would you recommend the administration take in order to make an online degree initiative attractive to the faculty, whose help is required to make the endeavor a success?