Reading the case I provide(Porsche: The cayenne Launch which start from page 30 ). Writing a case brief including the answer of the following questions. At least 800 words
How much and in what ways has the launch of Cayenne changed the meaning of the Porsche brand?
What is the value of the Rennlist online brand community to Porsche?
How does it help or hurt the brand?
Should Wiedeking listen to the Rennlist brand community? Why or why not?
Imagine you are a new Cayenne owner. How does the Rennlist brand community affect your Porsche ownership experience?
Does the Cayenne launch make the Panemara easier or more difficult?