Unit 4 Project 1

4000 words, APA format, double spaced, 12 point font, Times New Roman, 5 – 8 references. Background scenario included leading up to the proposal.
You and Andy are eager to present a detailed proposal of the marketing plan for the introduction of the new brand of fine chocolates to the company’s board of directors. Before you do that, Andy wants you to develop product policies and create a measure of customer satisfaction that will help you exert some control over the formulated marketing strategy.
Include the following topics in your final proposal:

Title page
Executive summary
Introduction
Environmental factors
Definition of population
Demand estimates
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Product policies
Customer relationship marketing
Conclusions
References

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